Social Media & Content Marketing Coordinator

Marketing · Toronto, Ontario
Department Marketing
Employment Type Full-time, permanent
Minimum Experience Entry-level

CanadaHelps is looking for an energetic, passionate Social Media and Content Marketing Coordinator to join our team. This is an opportunity to join one of Canada’s first, and North America’s most successful, social enterprises. We have a growing, dedicated team of entrepreneurial-minded peers who have a passion for helping small and medium-sized charities succeed, while engaging with donors to increase giving in Canada. We believe technology and data are transformational game-changers for creating a better, more just tomorrow. We democratize access to technology by providing affordable, online fundraising software and training to more than 22,000 registered charities across Canada. Our website, canadahelps.org, has raised over $1.5 billion for Canada’s 86,000 charities in the past 20 years.


About this role:


The Social Media and Content Marketing Coordinator will play a key role in promoting our brand, encouraging charitable giving in Canada, and building our authority and reputation by supporting CanadaHelps’ social media and content marketing initiatives. You will support our B2C (donor marketing) activities with a focus on creatively engaging donors through compelling content and social media management.

 

Key duties and responsibilities:

  • Research and develop high-quality, content that aligns with our broader marketing strategies to be leveraged across social media, PR, blogs, and other digital marketing channels.
  • Create and maintain content calendars to support major campaigns capitalize on seasonal themes, and fill gaps where required.
  • Manage all CanadaHelps social media channels on a daily basis, including creating posts, sharing content, and actively monitoring and responding to comments.
  • Report on and analyze social media channel performance to help inform future strategy and tactics.
  • Manage social media advertising campaigns, and report on
  • Monitor trends and look for additional opportunities to engage donors and capitalize on social media and content marketing trends.
  • Support major CanadaHelps campaigns, such as our crisis relief efforts, GivingTuesday, and the Great Canadian Giving Challenge with content, coordination, and outreach assistance, as required.
  • Create and manage onsite content such as homepage ad spots and other on-site messaging.
  • Assist the marketing team in a variety of activities, as required.

NOTE: Social media is “always on,” you will be required to monitor email and social media posts occasionally on weekends and/or holidays.


Skills and Experience

  • Minimum 1-2 years professional experience in social media and/or content marketing.
  • Experience copywriting and producing written content for web, social media, and/or blogs.
  • Experience managing social media platforms using social media management software, such as Sprout Social, or similar.
  • Exceptional verbal and written communication skills.
  • Strong project management, time management, and organizational skills.
  • Current on social media and content marketing best practices and techniques for creating effective and engaging web content.
  • Understanding of, or keen interest, in charities and the charitable sector.
  • Excellent understanding of technology or aptitude for and interest in learning new technologies, tools, and software.
  • Proficiency with Google Docs, Sheets, and Slides.
  • Visual design and proficiency with PhotoShop, Canva, or similar, an asset.


Here's what we have to offer:

  • A full-time, permanent position with a competitive salary, benefits, and RRSP matching.
  • A chance to make a difference and a unique opportunity to add major value as a key member of a small team in a forward-thinking, technology-focused environment, with a lifestyle-friendly atmosphere.
  • The opportunity to work with and learn from highly-respected professionals (and super nice people who want to change the world for the better!)
  • A “get things done”, open, collaborative and flexible environment.


At CanadaHelps, we are deeply committed to upholding a culture of respect, equality, and inclusion. We offer competitive salaries and perform regular benchmark analyses to ensure the compensation of all team members is within market ranges. Core to our values, we regularly conduct internal pay audits to eliminate pay gaps and ensure pay equity. We believe these are effective measures to achieve change. Seeking to hire from a diverse pool of talent to pursue our ambitious mission, and understanding some individuals prefer a level of pay privacy and confidentiality, we share salary range information with the candidates we meet.


Accommodation: 

CanadaHelps is an equal opportunity employer and welcomes and encourages applications from all persons including those with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.  If you require accommodation at any stage of the recruitment process, please contact accessibility@canadahelps.org so that appropriate accommodations can be made.

Thank You

Your application was submitted successfully.

  • Location
    Toronto, Ontario
  • Department
    Marketing
  • Employment Type
    Full-time, permanent
  • Minimum Experience
    Entry-level