Marketing Manager, eCommerce

Marketing · Toronto, Ontario
Department Marketing
Employment Type Full-time, permanent
Minimum Experience Experienced

CanadaHelps is seeking an energetic, passionate, eCommerce Marketing Manager to play a key role in driving donor direct donations through www.CanadaHelps.org developing, leading, and managing acquisition, conversion, and retention strategies across all digital channels.  

This is a unique role where you will be able to apply direct marketing and conversion-based marketing strategies to make a positive social impact and raise money for charities. CanadaHelps is a charity, and one of Canada’s first social enterprises. We have a fast-growing team of entrepreneurial-minded peers who have a passion for helping small and medium-sized charities succeed, while engaging Canadians in charitable giving. We believe technology is a game-changer for increasing giving in Canada. 


N.B. IQ Partners, our Recruiter, will be recruiting for this position. You will be taken to the application page when you click this link to apply.


About you:

  • You’re passionate about the science of conversion and eCommerce best practices and the art of persuasion, you are committed to continuous improvement. 
  • You’re naturally curious and analytical, deeply accountable for your work, and will give it your all to succeed. 
  • You’re a true self-starter with a can-do attitude, you love a challenge and work well independently and across teams to get the job done. 
  • You think strategically but are also willing and able to roll up your sleeves to get work done.
  • You love a fast-paced environment and work well under pressure and to tight deadlines. 
  • You’re looking for a career where you can make a positive social impact.

About the role: 

Reporting to the VP, Marketing, the eCommerce Marketing Manager is responsible for developing (both independently, and with the VP Marketing) acquisition, retention, and conversion strategies for donors and overseeing the execution of programs and campaigns across all digital channels. 


This role requires strong digital marketing skills, the ability to think creatively to develop compelling content and campaign ideas, and the ability to mentor a small team to deliver exceptional quality that inspires Canadians to give generously. The successful candidate will have an analytical nature and desire for continuous learning and improvement, a passion for data-driven marketing strategies and optimization, and will enjoy keeping their technical and analytical skills sharp. 


The ability to lead and manage multiple projects concurrently to on-time completion is key for this role. The eCommerce Marketing Manager will also need to develop strong relationships across the organization, including working in close collaboration with the Product, and Data and Analytics teams.


Key duties and responsibilities: 

  • Develop acquisition, retention and conversion strategies for donors across digital channels, including email, website, ecommerce optimization, SEO, SEM, social media, and other channels as required. 
  • Lead and support continuous optimization and A/B testing opportunities on CanadaHelps.org.
  • Lead marketing activities to support eCommerce and Donor Marketing through their entire project cycle, including planning, execution, and analysis. 
  • Manage and mentor a small team that currently consists of a Social Media Coordinator and eCommerce Marketing Specialist
  • Oversee content development and/or write copy, when necessary, to support marketing activities and optimization, with a focus on conversion. 
  • Work with the product team to ensure marketing alignment with donor-facing products and development activities. 
  • Develop reports and provide analysis of campaign success, either independently or with our data analytics team.    
  • Identify and recommend ideas to improve our results. 


Skills and Experience

  • 5 years of related experience in digital marketing.
  • University degree, preferably in business, marketing, or a related field.  
  • Experience in digital marketing and email marketing (including targeting and segmentation, planning and implementing email automation/workflows and drip email campaigns). 
  • Experience in Search Engine Marketing and Search Engine Optimization. 
  • Experience with website optimization and A/B testing. 
  • Exceptional verbal and written communication skills. 
  • Strong project management, time management, and organizational skills. 
  • Excellent understanding of technology, aptitude for and interest in learning new technologies, tools, and software. 
  • Hands-on experience using Google Analytics, Email Marketing Platforms, and Wordpress (or similar tools).
  • Proficiency with MS Office/Google Docs, particularly PowerPoint/Slides and Excel/Sheets.  
  • Strong writing and proof-reading skills, with some experience writing direct marketing copy.


Here’s what we have to offer:

  • A full-time, permanent position with a competitive salary, benefits, and RRSP matching.
  • A chance to make a difference and a unique opportunity to add major value as a key member of a small team in a forward-thinking, technology-focused environment, with a lifestyle-friendly atmosphere.
  • The opportunity to work with and learn from highly-respected professionals (and super nice people who want to change the world for the better!)
  • A “get things done”, open, collaborative, and flexible environment.

N.B. IQ Partners, our Recruiter, will be recruiting for this position. You will be taken to the application page when you click this link to apply.


Accommodation: CanadaHelps is an equal opportunity employer and welcomes and encourages applications from all persons including those with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.  If you require accommodation at any stage of the recruitment process, please contact accessibility@canadahelps.org so that appropriate accommodations can be made.

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  • Location
    Toronto, Ontario
  • Department
    Marketing
  • Employment Type
    Full-time, permanent
  • Minimum Experience
    Experienced